Graphic Design in a Website
The term Graphic Design was first coined, in 1922, by William Addison Dwiggins, an American Book Designer in an essay “New Kind of Printing Calls for New Design”. Graphic Design is a creative art that refers to professional arts with a focus on visual communication and presentation. Typically it deals with a client wishing to express a certain idea or a specific message for a target audience and a designer helping in creating it. It varies from logo of the company to organized text or from generalized artwork to pure design elements.
It is said ‘A Picture speaks a 1000 Words’. Graphic Design does just that. Readability is enhanced by visual presentations. From Road Signs to Reference Manuals, Graphic design deals with all aspects of visual communication.
A Graphic Designer is expected to possess the following skills –
- Visual Art – from conventional paints & canvas to computer generated art
- Typography – art of modifying glyphs
- Page Layout – arrangement of image and text on a page with style
- Interface Design – look and feel for end user interactivity
- Printmaking – use of matrices; paper, plates of metal, stone, wood etc.
- Chromatic– perception of the color by the eyes of the beholder
Graphic Design requires judgment and creativity. The technology used and the method of presentation play an important part in creating that perfect design. Computer and Software Applications are considered an indispensable tool in the graphic design industry. The responsibilities of a Graphic Designer include illustration, photography or interactive design.
The principles and responsibilities of a Graphic Designer are consistent and Web Design is no exception. In Web Designing, the Graphic Designer is required to work on the layout of the web-page, the positioning of images & other graphic representations, the use of complementary colors, the placement of text, the usability of the design and other visual aspects of the web-page.
A website for a company can enhance its brand, improve sales and increase reach of its products and/or services. Thus, a Website is a vital part of a company’s business. For this reason, graphic design of the web-site cannot be taken lightly.
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Needless to say, a color-blind individual might have trouble with the chromatic aspect of the job. However, there are some color-blind designers who still make it in the industry.
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