With the growing number of websites to facilitate one's online businesses, there have never been any cases before where one can startup their business without a premises or shop lot in the first place. Online business has opened many great new opportunities for many of us out there especially for those who are lack of capital to start up the business.

Online website which has enabled the online business is the savior where today anyone can setup their online business as long as they have a website and a web hosting provider. It is not compulsory to have a premises/shop lots to start up the business, nor is it necessary to staff this business of yours to support your customers. The existence of your website with a web hosting server is good enough to take you through the first 1-2 years of the business in order to build and strengthen your customer base.

Remember that the objective is to catch the attention of the visitors to be able to browse through your website pages enthusiastically with great interest and for them to return as frequently as they would able to. Normally visitors will exit themselves from those websites which they find too difficult to understand in and it is hardly that they would come revisiting these sites again in the near future.

1. Relevance - Make sure that the information which is posted in the website is relevant to the theme and products or services of your website. Provide information which your readers are highly interested in will boost the online traffic volume and directly this will help to increase your online sales.
2. Keep the sentences short - Try to keep your paragraph and sentences short and precise. Readers often find themselves swaying away from websites with long-winded sentences. Remember that there are a lot of great websites out there which are highly competitive where the online visitors may turn to anytime if they find your website content to be irrelevant or dull.
3. Check your spelling and proof-read your articles before up-loading them to your website. These are some of the ethical habits which every professional web masters would need to adopt at any one time to ensure the quality of their writings are consistently satisfying and well appreciated by their readers.
4. Use simple layman terms - Visitors appreciate articles in simple wording and grammar more than those with bombastic words which they need to look up in dictionaries. When writing for your website, it is best to use layman terms instead of long complicated scientific terms as your online visitors might not be computer or technical savvy.
5. International language - remember that your website is available for visitors from any corner of the world, therefore apart from English language, you may want to equip your site with some of these major languages such as France, Japanese, Italian at the same time to accommodate potential new customers from around the world.

There is almost a continuous change in the trends and technologies used to develop web-sites these days. Today’s netizens more tech-savvy and tend to spend more time on sites that constantly update and upgrade, both in terms of design and content. Ergo the need to redesign the website.

There are some issues that need to be analyzed and sorted out before you begin the process of redesigning your website. A list of general questions that you need to ask yourself for this process is given below –

It is equally important to know which sites bring you more visitors. This information will also tell how effective your search engine optimization is.

From those visitors who spend more time browsing your site, find out what they are actually looking for and see if you can make it available to them.

Make sure you have visitor feedback forms so that you can incorporate their ideas and suggestions if viable or handle their complaints suitably.

It is imperative that your regular visitors are not flummoxed by a sudden change in your website. It advised that you prepare them for the same.

It is possible that your business has grown and expanded since the first time you launched your website. It is important you update the site accordingly.

Search changes that list sites constantly change or update their rules for your site to be listed in their searches. It is mandatory that you duly program your site.

1. Clear Layout and Graphical Design
2. Rich Textual Content and Preferred Color Themes
3. Navigation and Bandwidth Friendliness

www.DreamDezigns.com

Choosing Your Website Designer

A Good Web-Design can boost your business and a bad one can set it back. It is thus highly recommended that you choose your Web-Designer wisely. Most often than not, there are two extremes of Designers.

The first kind, are those who concentrate more on the design aspect and are referred to as ‘Design-Oriented’.

The second kind, are those concentrate more on the functionality of the web-site and are thus referred to as ‘Functionality-Oriented’ Designers. Striking a balance between these two extremes is not as easy as it may sound.

In order to obtain a fully functional, user-friendly web-site that will enable you generate your business online and enhance your web-presence,you need to

1. Visual Level – Appropriate web-layouts. Clear texts and suitable color themes.
2. Program Level – Proper Navigation and Cross-Linking for easy access.
3. Graphic Level – Compressed Images, Music and Video to reduce loading time.
4. Marketing Level – SEO, E-Newsletters, Referral Web-Sites etc.

A Design is all about communication. Your web-designer, should ask you as many questions about your business as possible in order to understand your requirements and deliver accordingly.

1. Enquire with your web-designer whether they deal with graphic only, programming only or both.
2. Enquire whether there is any ‘Design Phase’ that they follow so that both you and your designer can keep tabs on the progress.
3. Enquire about their past and current projects and try to talking their existing clients.
4. Enquire whether they offer post-sales maintenance and service.
5. Enquire and decide about deadlines for the project.
6. Enquire about the billing process.
7. Enquire about hidden costs and charges.

Apart from having effective page titles, meta tags in codes, keyword links, a good web-designer offers clarity throughout the development of the web-site. Your web-designers can be freelancers, who offer more personalized service and are less expensive; or web designing companies that tend to have more resources and offer faster services.

Your web-design plays a pivotal role in enhancing your web-presence and increasing your business through the online media. Thus choose a web-designer who understands the nuances of your business and thus achieve your business goals.

If you wish to discuss your web-designs with us, please contact us :

Website For Small Businesses

When people search online for your business and find that it is not listed online, or do not have their own web-site, or have e-mail ids with @hotmail.com or some other mail server extension, they are not impressed with your lack of online presence.

It is true that a truly well-designed, fully functional website could add to the financial burdens to a start-up business. This does not mean you totally chuck out the idea of having your own website. It is suggested that you start low, by simply displaying basic information about your business, viz. – location, products, services, pricing, ordering details etc. online; on a clean and well presented website.

Having such a website is not only affordable; it is also a very viable marketing tool. Buying your own domain name and opting from among various hosting plans is all well within the budget for both small businesses and bigger players. In fact, you can save quite a lot on business cards, posters, pamphlets, flyers and boards when you own your own website.

importance of websites for Small Businesses –

1. Online Presence is considered ‘Essential’
2. Creates a Professional Image for your Business
3. More Targeted Advertising Tool
4. Helps in increasing Sales
5. Convenient to Potential Customers

Since most people turn to the internet to look for more information, a website is highly convenient to potential customers. Having your own website establishes an impression that your company is both professional and competent. Online advertising is targeted. Hence visitors to your websites are most often not strays. Your potential customers can go through all of your products and services leisurely and make an informed choice.

Graphic Design, an Art

The term Graphic Design was first coined, in 1922, by William Addison Dwiggins, an American Book Designer in an essay “New Kind of Printing Calls for New Design”. Graphic Design is a creative art that refers to professional arts with a focus on visual communication and presentation. Typically it deals with a client wishing to express a certain idea or a specific message for a target audience and a designer helping in creating it. It varies from logo of the company to organized text or from generalized artwork to pure design elements.

It is said ‘A Picture speaks a 1000 Words’. Graphic Design does just that. Readability is enhanced by visual presentations. From Road Signs to Reference Manuals, Graphic design deals with all aspects of visual communication.

1. Visual Art – from conventional paints & canvas to computer generated art
2. Typography – art of modifying glyphs
3. Page Layout – arrangement of image and text on a page with style
4. Interface Design – look and feel for end user interactivity
5. Printmaking – use of matrices; paper, plates of metal, stone, wood etc.
6. Chromatic– perception of the color by the eyes of the beholder

Graphic Design requires judgment and creativity. The technology used and the method of presentation play an important part in creating that perfect design. Computer and Software Applications are considered an indispensable tool in the graphic design industry. The responsibilities of a Graphic Designer include illustration, photography or interactive design.

The principles and responsibilities of a Graphic Designer are consistent and Web Design is no exception. In Web Designing, the Graphic Designer is required to work on the layout of the web-page, the positioning of images & other graphic representations, the use of complementary colors, the placement of text, the usability of the design and other visual aspects of the web-page.

A website for a company can enhance its brand, improve sales and increase reach of its products and/or services. Thus, a Website is a vital part of a company’s business. For this reason, graphic design of the web-site cannot be taken lightly.

Dream Dezigns is a professional web designing company, offering cost effective and world class web sites for various businesses across the Globe. Web related services at Dream Dezigns include Template designing, website maintenance, CD presentation, Logo Designing, Hosting, SEO/PPC services, E Com applications and many more.

For more details on products and services, prices and contact details, please visit – www.DreamDezigns.com.

Outsourcing Web Design in India

Having an internet presence that enhances user experience with interactive features is today, a necessity for businesses of all genres. Not only is the brand being promoted through this ever growing web media, but the entire gamut of business processes can now be managed through customized web application solutions.

Every major software giant including Google, Yahoo, Microsoft and others has established its research and development center in India to tap the vast talented pool of IT professional in India.

Outsourcing has become a way of efficient business management. Companies across the globe are breaking all the regional barriers for greater access to new markets and expansion in new world. Outsourcing helps companies mature and evolve into better competitors. Using Outsourcing as tool to reduce internal cost is but just one part of the whole outsourcing idea.

Key benefits of Outsourcing to India include:

• Lower Costs
• Usability Skills
• Latest Technologies
• Long-term Competitive Benefit
• Increased Productivity
• Concentration on Core Strengths & Processes
• Improved Work Culture

Dream Dezigns is a professional web designing company, offering cost effective and world class web sites for various businesses across the Globe. Web related services at Dream Dezigns include Template designing, website maintenance, CD presentation, Logo Designing, Hosting, SEO/PPC services, E Com applications and many more.

For more details on products and services, prices and contact details, please visit – www.DreamDezigns.com.

Web Design and SEO

When you have a thriving business that has everything to offer to the customers at competitive prices, what is the next step? It is obvious isn’t it – you take your business online! You advertise your offerings to millions of people who are getting more and more internet savvy each day. But is it enough just to have a domain name and a database of your product/service offerings?

It is equally important to make your website more user-friendly, more attractive, and more interactive. Web design plays a pivotal role in attracting more traffic to your website. So how do you make your website all this and more? Will you have to shed a fortune on it? Well, the answer is No. You need to spend a fortune if you are smart enough to choose the right person to do it for you.

DreamDezigns offers you customized and efficient designs to take your business to the next level. What’s more? We do it at cost-effective rates. Wait, there’s more. We also help you in analyzing the traffic to your website. This we do by what you might have heard of as – Search Engine Optimisation (SEO).

Search Engine Optimization is the easiest and most efficient ways of letting people know about your web-site and what you have to offer. It is that process which improves the quantity and the quality of traffic for our web-site. What’s More? This process is ‘Natural’ and ‘Organic’, which means it is ‘Un-Paid’. If your Search Engine Optimization (SEO) is effective, you can be assured of getting a Page Rank of 1. That is, when people go to Google or any other search-engine to look for certain information and if you happen to have this information in your web-site, good SEO ensures that your web-site, its link and summary are displayed on the first page.

When you get your website designed at DreamDezigns, we go ahead and offer you comprehensive reports on how efficient your SEO is. For More Details, Please visit www.dreamdezigns.com

How to Choose a Right Website Template

A corporate website, for both product and service companies alike, is considered mandatory in today’s world of internet and technology. However, creating a website from scratch consumes time, effort and money. For those who are not tech-savvy, the internet offers a myriad of cheap and sometimes free web-design templates to use. Choosing the right website template for personal or corporate use is a thought that needs to be sorted out.

Though there are numerous web-site templates available online, not all of them can suit your specific needs and/or business. So, here a few questions that you might require to ask yourself before going on to choose the right website template –

1. Type of Website

a. Personal or Corporate Use b. Product or Service Based c. Text or Graphic Components d. Theme of the Website e. Layout of the Website

2. Customization

a. Structured Menus b. Placement of Objects c. Customer Support d. Compatibility

3. Right Vendor

a. Professionally Designed Websites b. Maintenance c. Client-Vendor interaction

Once these basic questions are answered and the specific, detailed ideas for the website are set, one may browse through the various templates available for download on the internet and choose the right website template.

Sometimes, the hosting company may offer free templates available for download in the control panel. One might also have the option in the type of templates – Flash, CSS, HTML and the like. Some website templates that are free to download may look and feel great but may fail when it comes to customizing it to your specific needs. Paid downloads are a better option when a lot of customization is required, especially when one is not well-versed with the platform and the languages used for creating the website.

Dream Dezigns is a professional web designing company, offering cost effective and world class web sites for various businesses across the Globe. Web related services at Dream Dezigns include Template designing, website maintenance, CD presentation, Logo Designing, Hosting, SEO/PPC services, E Com applications and many more.

For more details on products and services, prices and contact details, please visit – www.dreamdezigns.com

Points to remember while selecting a Host for your Website

Most of the time the Web-Designer or the Web-Developer is entrusted with the task of choosing the right host and the hosting plan for the website. However, it is wise to know that when one plans to host a website, there are two aspects to be considered - The Host and the Hosting Plan. Listed below are some points to remember when selecting a host and a hosting plan for your website.

1. Administration-Functions – The owner of the website should be able to modify or delete parts of the website quickly and easily. Hence, access to the online control panel is mandatory.

2. Cost – Most hosting companies issue highly competitive prices for their hosting plans. It is recommended that the owner choose wisely.

3. E-Mail Capabilities – The number of e-mail addresses, auto responders and ability to use e-mail aliases are necessary.

4. Extra-Features – Some extra features like FTP access capabilities for sharing files and software support may be offered by some hosting companies to make their plan more attractive.

5. Reliability – The reliability of the web hosting company must be verified. One may check on basic aspects like their clients, their clients’ testimonials and the domain expertise and experience of the company.

6. Reports – Reports on website activity and access to server logs are important to man the traffic and keep track of the activities on the website.

7. Security – Security of high importance especially if the website is for e-commerce where the user is required submit personal information or making a payment online. Encryption capabilities and the ability to set up a secure-server for the hosting plan should be enabled.

8. Speed – The loading speed is a point to remember when selecting host for the website. Users do not typically like waiting for a long time for your page or website to load. Whether or not the user has high speed internet connection the speed offered by the hosting company is an important factor.

9. Storage-Capacity – Bandwidth is an important factor in website hosting. Most hosting companies offer adequate space for standard websites. However, as the website increases traffic and hence grows, space becomes an issue to be considered.

10. Support – Technical Support from the host is equally important so as not to get stuck when there is a glitch or a problem with hosting. Quality and convenience of the technical support staff must be ensured.

Dream Dezigns is a professional web designing company, offering cost effective and world class web sites for various businesses across the Globe. Web related services at Dream Dezigns include Template designing, website maintenance, CD presentation, Logo Designing, Hosting, SEO/PPC services, E Com applications and many more.

For more details on products and services, prices and contact details, please visit – www.DreamDezigns.com.

Web 2.0

Darcy DiNicco, a consultant on electronic information design coined the term ‘Web 2.0’ in her article ‘Fragmented Future’.

In a brainstorming session, the following were key features and differences were identified amongst others

Websites based on Web 2.0 allow users to do more than just retrieve information. The client-side/web browser technologies typically used in Web 2.0 development are Asynchronous JavaScript and XML (Ajax), Adobe Flash and the Adobe Flex framework, and JavaScript/Ajax frameworks such as Yahoo! UI Library, Dojo Toolkit, MooTools, and jQuery.

SLATES, as used by Andrew McAfee are some key features and techniques used in development of websites based on Web 2.0 –

1. Search – finding information through keyword search

2. Links – connects information and provides low-barrier social tools

3. Authoring – ability to create, modify, update and delete content

4. Tags – facilitates searching without dependence on pre-defined categories

5. Extensions – makes Web an application platform and a document server

6. Signals – Use of Live Feeds for content change notifications

Dream Dezigns is a professional web designing company, offering cost effective and world class web sites for various businesses across the Globe. Web related services at Dream Dezigns include Template designing, website maintenance, CD presentation, Logo Designing, Hosting, SEO/PPC services, E Com applications and many more.

For more details on products and services, prices and contact details, please visit – www.DreamDezigns.com.